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Why Some Things Catch On And Others Flop

Jonah Berger, "Contagious"Jan 21, 2015, 03:10 IST

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The excerpt below is from Jonah Berger's book, "Contagious: Why Things Catch On." It has been annotated by Tech Genius.

Read "Contagious: Why Things Catch On" by Jonah Berger on Genius
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