Marketing in a Cookie-less worldThis year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two y...
How technology has changed the marketing landscapeIn the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who were previously only accessible offline. This has also led to marketing undergoing a big pivot. Gaurav Pat...
Marketing in a Cookie-less worldThis year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two years. Raman Mittal, Co-Founder & CMO, TO THE NEW shares a few tips for agencies and advertisers on how to o...
Unlocking new marketing opportunities for the post-pandemic futureThe pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert Kay, Senior Director – Customer Success APAC Region, Integral Ad Science writes about a few of these change...
How connected devices are shaping the future of entertainmentThe pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices is also helping in making the experience more convenient and seamless. Manish Kalra, Chief Business Officer...