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AdvertisingWe're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
- India is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing in regional languages.
- ShareChat came into existence to fill this gap.
- Since then, the platform has grown its presence and with the recent merger of its short video platform Moj with MX TakaT…
Latest Stories
ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it
Experts share advice on how can NFTs and crypto exchanges woo their consumers
ASCI frames guidelines for advertising and promotion of NFT products
The Advertising Standards Council of India (ASCI) noted that several of these advertisements do not…
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
The program will give creators mentorship opportunities with Ankur Warikoo, Radhika Gupta, Pooja Dh…
Rising cases of cyberbullying, data privacy and other threats in online gaming: Report
Threats to watch out for in online gaming, a Rs 3 billion industry
From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketing
Why your ads need to be ‘shoppable’ for greater conversion
Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: Report
GIPSI believes that metaverse is still loading
India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executed
Here's how India’s first 3D wedding took place on a Metaverse
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
Ashish Sinha, Managing Director, APAC & MEA – Epsilon on Data Privacy and consumer concerns
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The rise of gaming is also opening up a new touchpoint for marketers
Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds
The IAS Industry Pulse Report provides insights into the emerging trends and priorities that will d…
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Instagram is working on ways creators can take their subscriber list and take them to apps and webs…
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers
How technology has changed the marketing landscape
If there is one indicator of digital marketing's superiority over traditional marketing, it's where…
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Mobile esports like Chess and Pool also witnessed a sharp rise in the number of gamers
Marketing in a Cookie-less world
How can advertisers, brands and agencies navigate in a cookie-less world
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
The transaction is subject to customary closing conditions, including regulatory reviews
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Is human interaction more valuable for a consumer than AL and ML interaction, marketing veteran sha…
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
Not a low-stakes game anymore: Indian gaming sees 40% growth in 2020
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Anti-Violence Measures introduced - words with violent tonality replaced
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
Pet influencers stood 11th in the row, one of the most unforeseen verticals