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AdvertisingMass X-odus: What are the controversial changes on X that are driving users away?
- Privacy Concerns: By continuing to use X, users implicitly agree to have their data — personal photos, creative work, and more — used for AI training. Artists and creators fear their intellectual property could be exploited to develop AI tools that might one day replace human creativity.
- Legal Implications: Disputes over the new terms will be handled in t…
Latest Stories
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
Audience estimate data released weekly in the YUMI Software
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18's Youth, Music and English Entertainment cluster comprises MTV, MTV Beats, Comedy Central,…
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud
As Spotify turns 3 in India, here’s a look back at its journey so far
An overview of Spotify's growth in India and what will drive growth in the future
Why esports is the latest gaming frontier to conquer
Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
India all set to catch on to the global NFT revolution; entertainment and sports NFTs will disrupt …
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
Launched in 2018, ZEE5 recently completed four years
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaign
Here's a closer look at Shark Tank's marketing strategy
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Industry leaders walk us through the innovations in the Radio industry and what the future holds
Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform
Bodhi Tree is a strategic partnership designed to invest in consumer technology opportunities in So…
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired
As Tom and Jerry turn 82 today, we catch up with Cartoon Network's Abhishek Dutta to talk about its…
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Telugu surpasses Hindi to emerge as the highest-grossing industry
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Here are India's top 10 sports events that create the most buzz as per YouGov
The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force
How the gaming industry stands to gain from the setting up of the AVGC promotion task force
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
consumers spend more than six minutes searching for something to watch
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Ad Volumes on South language channels i.e. Tamil, Telugu, Malayalam and Kannada - registered 25% gr…
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…