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AdvertisingFrom engagement to involvement: Is Gen Z rewriting rules of brand engagement?
- Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media.
- They are a tweet away, catching up on the news developments and dance trends on Instagram, with an attention span of a gnat, wanting to see real content and calling out fake news.
- Shreyas Hegde, CEO and…
Latest Stories
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give credit
The Martin Agency’s CEO blames Coinbase’s CEO for idea theft
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
Creating a viral campaign with no budget: How FCB India and Kinnect launched a 10-year-old influenc…
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
The new virtual Village will also include a recruitment service, a first in the field of human reso…
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Goafest to now be held between May 05-07 in a physical form
The event that recognizes consummate industry talents is curated by Advertising Agencies Associatio…
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Havas CX shows customer experience is most meaningful when it combines the best functional service …
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Creative agencies tell us all they are doing to strengthen their DEI policies
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need today
The policy applies to any team member who has worked with the company for 90 days
FCB Group India expands its footprint in South Asia with FCB KL.LK
FCB Group India launches a new agency
Tackling trolling: How trolling affects brands
Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
In 2021, television claimed the largest share of media spending at 42%
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
AdEx zooms 37% despite Covid II: Madison report
ADEX has comfortably surpassed 2019 figures by 10%
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
Digital marketing has accelerated at an unbelievable speed, exceeding all predictions and expectati…
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
This collaboration intends to foster a more substantial relationship with audiences through compell…
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…