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What you need to know in advertising today

Jun 27, 2018, 21:18 IST

Sridhar Ramaswamy heads up Google's ad products.Noam Galai/Getty Images

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Google wants to make it easier for brands to understand its complex advertising ecosystem, so the company is overhauling how its ad products and services are organized and sold.

At a press event on Tuesday, Sridhar Ramaswamy, Google's SVP of ads, announced a new structure for its ads business. Google's extensive list of ad offerings-which spans search, display, video and app-install ads-is hard for advertisers, publishers, and agencies to navigate, he said.

"The opportunity [with advertising] has never been greater but it's also never been more complicated," he said. "It is harder for advertisers, publishers, and agencies that help them choose the right products for their business and know how to use them."

To read more about Google's ad revamp, click here.

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Facebook abandons its plans to build giant drones and lays off 16 employees. Facebook is scrapping its efforts to build its passenger jet-sized drones that provide wireless internet to the developing world, and laying off staff - a major retreat from what had been an ambitious and high-profile initiative at the company.

Check out Business Insider's annual list of The 25 most innovative CMOs in the world in 2018.

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