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What you need to know in advertising today

Apr 3, 2018, 20:12 IST

Business Insider Video

Verizon is starting to trim the ad tech fat.

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The company's digital media unit, Oath, is planning to shut down its One TV division, which was the company's attempt to build the software infrastructure for TV advertising as it eventually becomes more digital.

In addition, Oath is phasing out Convertro - an ad tech company it acquired for over $100 million in 2014 - as a stand-alone brand and business

The moves are part of Oath's sorting out of winners, losers following the merger of Verizon's two huge acquisitions over the past few years: AOL and Yahoo. As a result of these moves, the company is planning a handful of layoffs.

To read more about Verizon's efforts, click here.

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In other news:

ESPN shared details about what will be included in its new streaming service ESPN+, which is coming out April 12. The subscription service has been conceived as an add-on to ESPN's current cable coverage, so its service will lack access to any of the content on ESPN's core channels, including ESPN, ESPN 2, and ESPN Classic.

Dating app Grindr has been handing out users' HIV status to third-party companies, according to BuzzFeed. The company told Axios that it had stopped sharing users' HIV status with its third-party vendors.

Facebook is building a more prominent tool for advertisers to certify they have permission to use the data that they upload to Custom Audiences, TechCrunch reports. The move comes on the heels of Facebook shutting down its "Partner Categories" ad targeting tool last week.

21st Century Fox submitted a proposal to the UK's competition authority early Tuesday morning to sell Sky News to The Walt Disney Company. Disney is planning to acquire most of 21st Century Fox's entertainment assets this year.

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