What you need to know in advertising today
But none of that seems to have had any bearing on the company's growth.
In fact, 10-year-old Taboola, is projecting over $1 billion in revenue as well as profitability in 2018, claiming that it powers more than 450 billion recommendations globally each month. It has also expanded its footprint considerably, with the recommendations reaching nearly half of the world's desktop internet users (43.6%), according to comScore Key Measures rankings from December.
To read more about how Taboola is skyrocketing, click here.
In other news:
The former publisher of The Wall Street Journal says Facebook and Google don't really want to be the ones solving their fake-news problem - so he hopes to do it for them. Gordon Crovitz and the prominent media industry veteran and critic Steve Brill have raised $6 million to build NewsGuard to help combat the spread of fake news.
YouTube may be Google's most potent weapon against Facebook. US consumers already spend more time watching YouTube videos than they spend on Facebook - and that lead is likely growing, Pivotal Research Group noted in a research report Tuesday.
Wall Street analysts say Netflix will probably end having to spend more on marketing than a traditional TV network - not less. Barclays says the streaming giant will most likely end up having to spend more to advertise its shows because of its nonlinear nature.
WeWork announced that it's acquiring search engine optimization (SEO) and marketing company Conductor. The firm said that its plan is to build a "marketing cloud" for enterprise customers.
Penske Media has acquired SheKnows Media, the Wall Street Journal reports. SheKnows Media includes properties like SheKnows.com, Stylecaster, HelloFlo and the BlogHer events business.
Follow us at@BI_Corporate to be among the first to hear about news and updates from Business Insider.
Also, sign up for the Executive Summary, a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.