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What you need to know in advertising today

Feb 6, 2018, 21:30 IST

YouTube/Snapchat

The stock market took a beating on Monday, and major tech stocks were no exception: Google and Netflix were down 5%, for example, and the broader Nasdaq Composite dropped nearly 4%.

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But two newest members of the public markets showed Teflon-like durability during the wild day of trading.

Snap, the parent company of social network Snapchat, actually rose 1%. And Roku, the maker of video streaming boxes for cable cord cutters, declined just three-quarters of 1%.

To read more about how Roku and Snap escaped Monday's dizzying stock market selloff, click here.

In other news:

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Facebook is facing the first attempt to regulate US political ads on its platform, after Seattle's election authorities accused the firm of violating a city law around disclosure. The social media firm must disclose payment details about last year's city elections, or face penalties.

Apple pulled the Telegram messaging app from its App Store last week because the service was being used to share inappropriate images of children. The app was restored when Telegram's team removed the content.

Martin Luther King's family slammed Ram for using his speech to sell trucks in most-hated Super Bowl ad. In a tweet, The King Center - a memorial to MLK run by his family - said it did not approve the ad because it's not the entity licensed to do so.

Amazon's Super Bowl commercial might contain a clue about where HQ2 will be. In the ad, Alexa tries to tell a woman what the weather is like in Austin, Texas, but then loses her voice.

This Super Bowl was the least-watched football championship since 2009, marking a 7.1% drop from last year to 103.4 million viewers according to Nielsen, the Wall Street Journal reports. But it was still the 10th-most-watched program in US TV history, explaining why it's still a huge draw for advertisers.

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Facebook is speaking to media agencies about making Watch more like YouTube, CNBC reports. Facebook's long-term goal was always to build a more sustainable revenue share model for video, the company's executives said on a May earnings call last year.

Only around 1% of publishers aren't compliant with the advertising standards that will decide which ads will be blocked on the new version of Chrome according to Google, reports Axios. Of the 100,000 plus sites surveyed, only 0.5% were at the "warning" level of potentially being blocked and 0.9% were at the "failing level" and would be blocked.

Newsweek Media Group fired editor-in-chief Bob Roe and executive editor Ken Li Monday. Their departures have initiated a string of resignations amid immense turmoil at the company.

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