What you need to know in advertising today
Somewhere, the entirety of Gen Z is typing ¯\_(ツ)_/¯ into its phones.
Of course, CBS isn't the only network riding the nostalgia train. ABC is bringing back "Roseanne." Fox has already brought back "The X-Files" and "Prison Break," while NBC has scored a decent hit with its "Will and Grace" revival.
With live commercial TV viewing in decline, these revivals are short-term money grabs as much as they are nostalgic. Yet they'll probably not change the trajectory of the TV ad business.
To read why, click here.
In other news:
Twitter is reportedly experimenting with a Snapchat-style design to make posting videos easier. A working demo for the feature reportedly exists, but could change over the next several months since no release date has been set.
Google and Twitter told Congress that they didn't find evidence of Russian interference in the Virginia and New Jersey gubernatorial elections last year. Lawmakers in the US and the UK remain worried that Russian groups use social media to spread misinformation during elections.
Google announced a new update to its ad settings on Thursday. The new control allows users to mute "reminder ads" -ads that follow you around the web to ask you to return to a site you masy have been browsing -across their devices.
KFC just revealed its first female Colonel Sanders. Country music icon Reba McEntire will be the face of the chain's newest chicken, Smoky Mountain BBQ.
A 30-second Super Bowl commercial costs more than the Eagles' starting quarterback earned all season. The $5 million price tag is 5 times more money than the Philadelphia Eagles' starting quarterback earned all season.
Diversity advocates inside Google say coworkers are inciting outside harassers to target them. Speaking to Wired, 15 current employees said private screenshots had been leaked to right-wing sites like Breitbart.
Lyft says it's investigating whether employees accessed customer records of their exes and Mark Zuckerberg.The allegations are reminiscent of an Uber employee's use of that company's so-called God View tool to track a reporter's movements.
Facebook just removed a bizarre question asking users who or what they sleep with. It wasn't clear to users if the bizarrely intrusive question is discussing sexual preferences or more family-friendly bedtime habits.
George Soros called Facebook and Google a "menace" to society and "obstacles to innovation." The Hungarian businessman said that "social-media companies influence how people think and behave without them even being aware of it."
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