What you need to know in advertising today
It seems like a killer idea. Facebook should pay media companies for their content, argued News Corp executive chairman Rupert Murdoch on Monday.
For starters, this would be a welcome noble and public gesture for Facebook as it grapples with the scourge of fake news. Give some cash to the good guys protecting the world by producing real journalism!
Plus, there's an obvious media business parallel that Murdoch latches onto. Cable companies like Comcast pay media companies to carry their networks, like say ESPN or VH1.
Tony Haile, CEO of the stealth digital news payment startup Scroll, knows the digital media world well. He thinks Murdoch has it all wrong.
To read more about how Murdoch's cable analogy doesn't hold water, click here.
In other news:
'I don't see how anyone could interpret this as a good thing' The departure of Twitter's No. 2 executive is coming at a bad time for the company, say analysts.
The ad blocking software company AdBlock plus says Google's new ad blocker's impact will be minimal. The upcoming release of Chrome will only impact 17% of online ads, says the rival company.
Google is laying the groundwork to make a big play in video games. The search giant has made a big hire from PlayStation, even though it currently doesn't make gaming hardware.
An African-American journalist is accusing the web news outlet Young Turks of discrimination, reports BuzzFeed. The Young Turks CEO is pushing back against the claim.
A female employee at the ad buying agency Initiative has filed a lawsuit claiming she was sexually assaulted by a client - an employee at Dr Pepper Snapple Group, reports the Wall Street Journal. It's the latest black eye for Madison Avenue.
People really don't like this new Apple ad. The idea that a kid doesn't know what a computer is has infuriated some on Twitter.