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What you need to know in advertising today

Dec 28, 2017, 21:04 IST

Brendan McDermid/Reuters

BuzzFeed News has fired its White House correspondent after allegations of inappropriate comments to a colleague.

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Adrian Carrasquillo was let go following an internal investigation, a representative told Business Insider on Wednesday.

To read more, click here.

In other news:

Here are the 4 stories we think will shape media and advertising in 2018. If anything, 2017 was all but a precursor to what lies ahead.

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Speaking of 2017, here are the 16 stories that shook media and advertising in 2017. From brand rage to merger mania to Amazon's power, everything seemed up for grabs.

Snapchat is reportedly looking to publish its content outside its app for the first time with 'Stories Everywhere.' Stories Everywhere will be used to accelerate Snapchat's user growth, which has been stalling.

Instagram rolls out "Recommended for You" posts in its main feed. Your Instagram feed will no longer only show you photos from friends and ads, a significant change for the social network.

A top editor is leaving HuffPost amid a newsroom shift. Howard Fineman's departure comes as many top figures at the site have left amid a shifting editorial focus.

HQ Trivia set a new record on Christmas Day, as 730,000 people tuned in live to compete for an unusually large $12,000 jackpot. That's more than twice as many people as usual for the 4-month-old app, which had around 300,000 players per game through much of December.

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Artificial intelligence could make brands obsolete. According to Aaron Shapiro, the CEO of the marketing firm Huge, brands will take a backseat as technology like artificial intelligence and machine learning become more prevalent.

Check out Business Insider's 10 Best Ads as well as 10 Worst Ads of 2017.

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NOW WATCH: A mother and daughter stopped speaking after Trump was elected - here's their emotional first conversation after the long silence

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