What you need to know in advertising today
Fox shareholders will receive 0.2745 Disney shares for each unit of Fox stock they own. Disney also announced that it would buy back $10 billion of stock to offset the share dilution from the deal.
The package that Disney is buying includes Fox's 39% stake in Sky across Europe, Star India, and a collection of pay-TV channels including FX and National Geographic. The deal also includes popular entertainment properties like X-Men, Avatar, and The Simpsons.
To read more about the deal, click here.
On a related note:
The $52.4 billion deal is Disney's bid to arm itself for a war with Netflix. Here's why.
But the deal is not all about Netflix - it also has major ad-sales ramifications for Disney. Here's how.
What happens now that Disney has struck an industry-changing deal? 'Everybody is talking to everybody.' Media analysts expect a flurry of deals to follow.
In other news:
The FCC is expected to repeal net neutrality on Thursday - here's what that means for you. A repeal would most likely mean higher prices and fewer choices for consumers, but is good news for large telecommunications and internet companies.
Refinery29 is the latest digital media company to have layoffs. The company is letting go of 34 staffers, which makes up 7.5% of its workforce in what is the latest sign of a turbulent market for digital publishers battling the duopoly of Facebook and Google.
Havas' new wave ad agency The Annex has pulled in $80 million in revenue by hiring graffiti artists, Instagram stars and Chance the Rapper's designer. The company aspires to establish a new kind of model in the advertising industry, driven by employees shaping its culture.
Marketers risk losing business from millennials when their ads end up next to hate videos, argues Megan Pagliuca, the Chief Digital Officer for agency Hearts & Science. New research suggests brand safety incidents aren't just embarrassing to marketers, but can actually hurt their business.
T-Mobile is becoming a cable TV provider. The company acquired cable TV startup Layer3 TV to compete against traditional cable TV providers like Comcast and Time Warner.
Three US men have pleaded guilty to the Mirai botnet attack, which took down Reddit, Twitter, and other popular sites last year. The three men had launched the attack in order to get an advantage in the popular game "Minecraft."
Facebook said a single Russian group spent less than $1 on three ads during the UK's Brexit vote, which were seen by 200 British users at most. The MP probing Russian meddling in the referendum, Damian Collins, disputed Facebook's claims and said the firm needed to carry out further investigations.
Twitter chief executive Jack Dorsey said he's "thinking" about a much-demanded feature for the platform, an edit button. Dorsey asked users for their top feature suggestions and asked for more detail from those who suggested the edit button.
Fast-food chains are ramping up their social media game - here was the best tweet of 2017. Wendy's beat out the competition with the most-retweeted tweet of all time.
Facebook is planning to stop paying publishers to make news feed videos, Digiday reports. The deals first began when Facebook launched its Live feature in 2016, when content makers were required to produce a certain number of minutes of video each month in order to get their check.
And ICYMI, Business Insider Inc. has a new moniker: Insider Inc, the Wall Street Journal reports.
The 50 most innovative CMOs in the world in 2017. If you haven't yet, check out our annual list featuring the connectors, the storytellers, the rebels and the breakouts.
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