What you need to know in advertising today
The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. The price increase is for so-called reserved inventory - that is, ad space purchased ahead of time, in the same way it is for a television broadcast.
The move follows of string of mishaps at YouTube in which ads ended up next to questionable content, and seems aimed at capitalizing on increased demand among marketers for "premium" video ad space that's considered safe for big brands to advertise with.
To read more about YouTube raising its ad prices, click here.
In other news:
YouTube is also about to go on a hiring binge to keep dicey videos off its platform. Google is planning to tighten its criteria on which YouTube channels can carry advertising, highlighted in a memo by CEO Susan Wojcicki.
The head of the world's biggest advertising company is not worried about consulting firms. At UBS's Annual Global Media and Communications Conference, WPP CEO Sir Martin Sorrell said that head-to-head on digital, ad agencies were ahead of consulting firms.
Netflix's chief content officer told an audience at UBS's Global Media and Communications Conference in New York that season six of the streaming giant's landmark show "House of Cards" will happen. Production on the series halted in October following the sexual harassment and assault allegations against star Kevin Spacey.
Patagonia has gone to war against Trump over national monument plans. The lifestyle clothing company has launched a scathing attack on the Trump administration's decision to drastically reduce the size of two national monuments, and says it plans to sue over what it describes as an "illegal move."
The year's biggest deal is far from certain. CVS Health's massive acquisition of Aetna could face heightened regulatory scrutiny amid the Trump administration's new regulatory regime.
NBC has some serious explaining to do. The broadcast network has said it received the first complaint against Matt Lauer last week, but accounts from those who say they were subjects of or had witnessed Lauer's inappropriate behavior toward women suggest otherwise.
Discovery Communications is taking majority control of OWN, the cable network joint venture it co-owns with Oprah Winfrey, the Wall Street Journal reports. Discovery will pay Winfrey $70 million for a 24.5% stake of OWN, raising its ownership to almost 75%.
News Corp has launched an advertising platform called News IQ, Adexchanger reports. News IQ allows advertisers to buy audiences across its portfolio of news sites, including The Wall Street Journal, the New York Post and Barron's.
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