What you need to know in advertising today
BuzzFeed will start showing people display ads that will be bought and sold using third-party ad technology on a global basis. The move is a bid to tap into its scale and monetize its owned-and-operated platforms more effectively.
To read more about what prompted BuzzFeed to have a change of heart, click here.
In other news:
Uber has picked Expedia CEO Dara Khosrowshahi to be its new CEO. The company has not publicly announced the news - apparently Khosrowshahi hasn't officially accepted the offer.
Facebook is running into privacy concerns while building its video chat device for the home. To assuage concerns about privacy, Facebook has considered creative ways to market Aloha, including pitching it as a device for letting the elderly easily communicate with their families.
Speaking of Aloha, here's everything we know about Facebook's mysterious video chat device. Though, details about Aloha (including the name) may change before it sees the light of day.
Snapchat is finally cozying up to internet celebrities and giving them special perks. The shift in strategy comes as Snapchat's user growth has slowed in the face of fierce competition from Facebook-owned Instagram, which has worked closely with celebrities and users with large followings for years.
The 10 most popular apps people keep on their home screens. For most people, Google's apps like Maps, Gmail, and YouTube took precedence, while others preferred keeping their social networking apps front and center.
Amazon's $13.7 billion Whole Foods buy proves the concept of the 'tech company' is coming to an end. Amazon has transitioned into so much more.
Speaking of Amazon and Whole Foods, the former just made shopping at Whole Foods cheaper. Here's exactly how much you'll save on each item.
Applebee's is ditching millennials after they forced hundreds of restaurant closures. The chain's failed attempt to win over younger diners is at least partially to blame for struggles, according to executives.
Google is issuing refunds to advertisers over fake traffic, the Wall Street Journal reports. Google's refunds, however, amount to only a fraction of the cost of the ads served to invalid traffic, which has left some advertising executives unsatisfied.
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