Vodafone pug to be back before IPL

The pug that had become the face of Vodafone would be back as the mascot in the telecom company’s new brand campaign before the Indian Premier League cricket tournament this year. The company is considering SuperNet it as its first 360 degree campaign, the objective of which is to highlight the 3G and 4G improvements that have been put into place by the Britain-headquartered company.

"We are bringing back our favourite icon Pug which symbolises Vodafone's network expanse and quality to reinforce the brand promise of staying always connected. This campaign is one of our 'gold campaigns' and will have a good 360 mix of communication across mediums," a Vodafone India spokesman said.

The campaign has come at the time of company's yearly practice of launching a campaign, earmarking about a fifth of its advertising budget along with being the title sponsor for the cricket tournament IPL.

Talking of the canine mascot, it had originally featured in Vodafone advertisements as the follower of its young master everywhere he went. The pug was later replaced by balloon-bodied ZooZoos. A person aware of the developments also told ET that there are chances of the Zoozoos and the pug coming together for this IPL.

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