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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

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  • The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

  • Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

  • "Go bold. And when you think you're being bold, go even bolder." The best advice Moira Gilchrist of PMI received.

  • CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

  • Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

  • Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

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