Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

VH1's New Logo Tries To Resolve An Identity Crisis

Laura StamplerJan 7, 2013, 19:59 IST

How does VH1, which stands for video hits 1, reconcile the fact that it's a haven for both music and reality TV about mob wives?

It put a plus sign in its new logo to emphasize the fact that it's the "ultimate mash up."

In case viewers didn't understand the complexity of the logo shift, the channel released an instructional video in which a robot voice narrates: "Some say change is hard. Some say less is more. We say that is boring ... Our logo has caught up to who we've always been. The ultimate mash up of music + pop culture + nostalgia."