Uttar Pradesh is going high on incredible tourism campaign. Here’s the man behind it

State assembly election in Uttar Pradesh, which is due early next year is going to be the war of the titans. However the present Chief Minister of the state, Akhilesh Yadav is leaving no stones unturned to make Uttar Pradesh boom with tourists.


Over past few weeks, there have been some incredible feature advertisements broadcasted on the TV featuring various vibrant tourist attractions in the state like Jhansi and Varanasi. Thanks to Agra’s Taj Mahal, Jhansi’s Queen Laxmi Bai and Varanasi’s ancient culture, Uttar Pradesh is always a favourite among travellers. But now with the ads featuring more details, it’s going to be sure hit.

But who’s the guy making these ads? Meet Nabarun Banerjee , a pass out of Film Institute of India, Pune, India’s premier film school. Having done cameo in Shoojit Sircar’s ‘Vicky Donor’, Nabarun carries with him experience of theatre of over three decades and has also directed a movie ‘Ansh- a part of the society’ that was featured at Amsterdam Film Festival.

“The Heritage Arc series under the Incredible India campaign was directly monitored by Akhilesh Yadav, since UP is majorly focusing on promoting tourism of the state. So they wanted an experienced person to handle the project and needed to be shot with 4K equipments (Cinema equipments). So that’s how my name came in and I was awarded the project. The film came out well and received five lakh hits even before it went on air on different channels,” Banerjee said.

The briefs given to him had a point to focus. While Varanasi needed to have a folk track, Lucknow demanded lifestyle perspective, and Jhaansi would be around woman empowerment. And that was the click Nabarun needed. In no time, he had created the series of advertisements that took India’s tourism to the next level.