Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Twitter loved the Katie Couric and Bryant Gumbel BMW Super Bowl ad

Lara O'ReillyFeb 2, 2015, 05:24 IST

BMW's Super Bowl ad harked back to a now-infamous 1994 clip from the show when the presenters were perplexed by the internet and struggled to explain to viewers how to email the program. "What is 'internet' anyway," Gumbel said, "Do you write to it like mail?" The "Newfangled Idea" ad then fast-forwards to 2015 when the presenters struggle to grasp the concept of BMW's electric i3 vehicle. Twitter absolutely loved it.

Here's the ad:

BMW had actually first debuted the ad earlier this week during the "TODAY" show. Katie Couric hopped back on the "TODAY" sofa to talk about her part in the campaign. She also revealed that she actually drives an Audi.