This is what a male doll would look like if it had the proportions of an average 19-year-old American

Now Lamm wants to extend the project by starting a crowdfunding campaign for the first ever realistically proportioned male doll. Based on the average proportions of a 19-year-old, the illustrator and toy-maker has constructed a $17 doll that promotes a "positive, relatable body image."

Lamm told Business Insider that societal pressures around body image apply to men as well as women. He was motivated to create Lamilly dolls after suffering with an eating disorder as a teenager.

He said: "I remember reading about high intensity interval training, I was really into that. As I was on a treadmill doing 15 mile per hour sprints, I was watching a TV show about obesity. I was like: 'I cannot be obese.' That was crazy."

Lamm used data from the University of Michigan to construct a prototype of the doll. It is based on a male that is 1.75 meters tall, with a BMI of 28.6.

The images below show the dimensions of what Lamm claims is the first ever realistically proportioned male doll, as well as how it was constructed.