Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

This Ad Is Really Footage Of A $20,000 Robbery

Laura StamplerJan 25, 2013, 20:42 IST

Getting $20,000 worth of merchandise stolen right before Christmas is pretty awful. That's why Brazilian menswear store Reserva decided to make metaphorical lemonade out of its lemons and incorporate footage of the December 6 robbery into its newest ad campaign.

"They stole my clothes and we stole their image," owner Rony Meisler told O Globo newspaper.

The ad, dubbed "Limonada," reads, "There's no need to break the store window. Just go in! Reserva sale: Up to 40% off... Hurry up! Because there are people doing crazy things for Reserva."

If you think Brazilian menswear store Reserva's new ad campaign—featuring a full-blown robbery— looks pretty realistic, that's because it is.

Watch the robbery/ad below: