These Are The 25 Best Universities In The US If You Want A Job In Advertising
Oct 6, 2014, 19:12 IST
Via Wikimedia Commons Many aspiring advertising executives don't take a straightforward route into the industry, having undertaken degrees in subjects outside the marketing profession before landing their first jobs. So it can often be difficult to work out which is the best university to choose in order to eventually land the dream role.
Now LinkedIn has compiled a ranking of the top 25 US universities for marketing, which is based not on degree performance but uses an interesting method based on its members' career paths.
It first looked at executive moves and identified the top companies that attracted more candidates than anyone else. LinkedIn also looked at companies that were better at retaining their staff once hired. Next it found marketers working on LinkedIn and where they went to college. And finally, for each school, it found the percentage of alumni who landed marketing jobs at those top companies and compared the percentages to come up with its rankings.
The upshot is that the ranking measures the schools that are the best at sending graduates to the most-desired companies for marketing execs. (You can read more on LinkedIn's methodology here.)
Below are the LinkedIn's top 25 best schools in the United States for the marketing profession.