The world's biggest sponsors want to work with these 10 European footballers

While on the pitch prowess certainly plays a part, brands look to a number of other factors, including fame and public perception, to assess the marketability of players for their campaigns.

Sports intelligence company Repucom has pulled together the top 10 most marketable players in European football. Its rankings take into account global awareness, appeal, aspiration, trust, and sponsorship revenue, and are based on its own in-house data and a global survey of consumers across 13 markets. Repucom says its survey of 7,000 people represents the views of 1.6 billion consumers worldwide.