Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

The 10 Worst Corporate Logo Changes Of 2013

Richard FeloniDec 24, 2013, 23:00 IST

Getty Images/Scott Olson

When a company decides to completely rebrand itself, it often comes from a place of hope or desperation.

A failing company might scramble to dispel negative feelings associated with its current look. Or a company that thinks it could be doing better in its market might try to refresh itself for a wider consumer base.

And of course, sometimes executives make horrible decisions for seemingly no reason.

Bad logo changes can alienate the brand's loyal consumers and confuse potential ones.

In 2013, there were plenty of these bad rebranding decisions to choose from.