The 10 things in advertising you need to know today
1. Everything we expect Google to announce at its biggest product launch event in history. On October 4, the company will unveil several new hardware products, ranging from smartphones to speakers, to a new intelligent router.
2. Facebook is testing its own version of Snapchat in the Messenger app. The company is playing with photo and video messages that disappear after 24 hours in its Messenger app.
3. The man behind Facebook News Feed explains the importance of launching new products with a "degree of humility." The negative reaction to News Feed taught the company not to expect everyone to love its new products on day one.
4. Netflix's catalog has shrunk by a whopping 50% in the past few years. Streaming blog Exstreamist estimates the height of Netflix's catalog size was in 2012, before the company began making original content in 2013.
5. What it's like when Alphabet's venture arm invests in your startup - and helps grow it to a $1.2 billion company. Interview with the founders of Flatiron Health - a software company that organizes the world's oncology information and makes it accessible for doctors, patients, and researchers.
6. Microsoft bought Minecraft for $2.5 billion to make sure it's around for the next 100 years. Microsoft Corporate VP of Minecraft Matt Booty says Minecraft could have the longevity of Lego or Mattel.
7. Sony's new phone is Android's answer to the iPhone SE. Review of the Sony Xperia X Compact.
8. People in wealthier states prefer iPhones to Samsung Galaxy phones. This is the finding from internet marketing company WebpageFX, which analyzed data from 30 million mobile device users.
9. Ad buyers are bullish on possible Viacom-CBS reunion. Media buying executives see the potential union as a one-stop shop where they would be able to buy ads targeting young and old viewers, according to The Wall Street Journal.
10. Advertising journalist Noreen O'Leary has died. The 59-year-old Adweek journalist passed away on Saturday after a battle with cancer, Adweek reports.