+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The 10 things in advertising you need to know today

Mar 15, 2016, 15:00 IST

Sir Martin SorrellSlaven Vlasic/Getty Images

Good morning. Here's everything you need to know in the world of advertising today.

Advertisement

1. Apple News will soon get "native" ads that look like articles. The company revealed the new ad format in a developer specification document for Apple's in-house mobile-advertising platform, which was updated in March.

2. IBM quietly built the world's largest digital agency - here's how it got there. IBM iX boasts more than 10,000 employees who work on creative, digital, and analytics.

3. Advertising boss Sir Martin Sorrell's $100 million pay deal is "preposterous," according to an activist group. Sorrell's 2015 pay deal, has been criticized by ShareAction.

4. Kylie Jenner revealed her first Puma ad campaign. In it, she advertises a new style of sneaker: "The Fierce."

Advertisement

5. 7-Eleven has a ridiculous promotion for Slurpee fans. 7-Eleven is letting customers bring their own cups from home to fill with Slurpees for a two-day promotion.

6. Sir Martin Sorrell says gap years before university are "wasted" time. Sorrell spent his year off before university selling radio and TV sets in an electronics store in north-west London.

7. The New Day newspaper was given away for free in parts of London, Leeds, and Manchester on Monday. The UK newspaper has been struggling to hit sales targets since its launch two weeks ago.

8. Millennials love these 10 brands. As the generation matures, researchers are learning more about its needs and wants.

9. How the Second World War led to the creation of the world's first sexist chocolate bar. Had it not been not been for associations with the war, the Yorkie bar would have been called "Rations."

Advertisement

10. Brands aren't spending enough on ads, AdAge reports. A study from research group ARF found US advertisers should be spending $31 billion more on media this year than they actually are.

NOW WATCH: A sex expert reveals something surprising about casual sex

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article