The 10 things in advertising you need to know today
1. Criteo has told Business Insider why ad blocking is actually not that big a deal. The ad tech company had lost 7% in stock value when Apple's ad blocking plans were revealed earlier this year.
2. The creative director of an NYC agency has committed to designing an "apple a day" for an entire year. Carbone Smolan chief creative director Ken Carbone said the project is a form of "design yoga."
3. NBC Universal predicts it will sell $1 billion-worth of ads for the 2016 Summer Olympics in Rio de Janeiro, Brazil. NBCU says it has already seen "extraordinary" interest from the automobile category, AdAge reports.
4. Facebook says it's trying to get better at stamping out stolen videos. The social network was attempting to downplay accusations from a YouTube star who suggested the social network allows pirated videos on its site so it doesn't have to share ad revenues with the original creator.
5. Facebook has reversed a planned change to its advertising policy that would have seen it no longer tell advertisers how their ads performed on a specific device. But the Wall Street Journal's CMO Today reports that the change is not going ahead, following protests from games developers and other advertisers.
6. There's a troubling sign that retailer Sears is close to death. Sears isn't trying to get better, Steven Azarbad, chief investment officer at Maglan Capital and an expert in distressed retail companies, told Business Insider.
7. Actor Joe McHale says Yahoo has canceled cult comedy "Community." The actor said the show won't be returning to Yahoo for a seventh season, although Yahoo says it is continuing to discuss future opportunities with the show's producer Sony Pictures Television.
8. Reebok is counting on UFC star Ronda Rousey to put the brand back on the map. Rousey is one of the most impressive mixed martial arts athletes in the world and is considered one of the most dominant athletes alive.
9. Caitlyn Jenner's "I Am Cait" ratings have already plummeted 52%. The hype around the show looks like it's calming down.
10. Luxury retailer Neiman Marcus is going public. The S-1 filing reveals lots of interesting nuggets about the brand's customers, store expansion, and its MyTheresa sister business based in Germany.