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The 10 things in advertising you need to know today

Jun 18, 2015, 13:25 IST

Good morning! Here's everything you need to know in the world of advertising today.

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1. The Guardian is about to appoint David Pemsel as its chief executive. He was previously deputy CEO.

2. The ad industry is about to find out just how big a problem transparency really is. The Association of National Advertisers has put out a call for an independent research agency to look into issues such as media rebates, kickbacks, and contracts.

3. Gawker Media CEO Nick Denton is confident his company will win its $100 million lawsuit with Hulk Hogan. The media company published an article with an excerpt of a sex tape starring the former wrestler.

4. Google announced a hefty move in its measurement war against Facebook. Google's DoubleClick for advertisers has launched cross-device measurement.

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5. Snapchat has turned its popular geofilters into ads. McDonalds is already on board.

6. A designer has called Spotify's new logo change "self-indulgent." Smith & Milton's group creative director Steve Anderson says users will be asking: "What does it mean for me? Why should I care?"

7. Fox News boss Roger Ailes has been demoted in the Murdoch executive shake-up. Ailes famously doesn't get on with the Murdoch sons, who are now in charge of Fox.

8. Snapchat's Live Stories feature can reportedly make $400,000 from 10-second ads. The section can attract about 20 million people every day.

9. Here's why Hulu dropped the "Plus" from its subscription service's name. A staffer told us it would make marketing more effective.

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10. Cablevision CEO James Dolan thinks we will see a 20% to 25% reduction in big bundle cable packages over the next five years. Channels without a strong brand identity are going to run into trouble, he added.

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