Tecate Switches From Mexican To US Ad Agency Due To Translation Issues [THE BRIEF]
Heineken USA switched its advertising for Tecate from a Mexican shop, Olabuenaga Chemistri, to an American one for English ads. Dallas-based Inspire was selected because, "We realized that when a Mexican agency tries to develop English creative, it feels translated," Tecate VP of marketing Felix Palau told Ad Age. "So in all honesty, we were not comfortable with the delivery." Olabuenaga Chemistri will continue to produce Spanish-language ads.
Google is upping its game for mobile marketing. The company is continuing its successful Project Re:Brief, which reimagined famous ads for the mobile world.
The 38-year-old Carter Murray has been selected to be DraftFCB's global CEO. He was previously in charge of Y&R's North American operations.
Volvo's new ad by Cake and Rooster production focuses on kids in the backseat.
There's a boom for websites selling consignment clothing.
There's yet another cool machine that separates Oreo cookies.
Previously on Business Insider Advertising:
- Read The Email WPP Sends To Rival Ad Execs It Wants To Poach
- THE RON JOHNSON DISASTER TIMELINE: 6 Months Left At JCPenney?
- Taco Bell's Facebook Marketing For Cool Ranch Doritos Totally Backfired
- Burger King Is Moving From Bro-Humor To A Family-Friendly Look
- Amazon's New Mobile Ad Network Is A Huge Threat To Google
- Sears, JCPenney Pull Ads From SNL Over Skit Showing Jesus As Gun-Toting Killer
- Dove Releases Photoshop Action That Undoes Retouching On Models
- Vatican Celebrates Pope Benedict XVI With E-Book Written In Comic Sans