Subway Customers Have No Idea How To Pronounce Flatizza

But despite heavy television promotion, many customers don't know how to pronounce the name of the dish, writes Candice Choi at The Associated Press.

NPR also criticized the name in a satirical column, saying it's "embarrassing to say when you have to order one."

The company gave Choi clarification on the name.

"It's flah-TEE-zah," Tony Pace, Subway's chief marketing officer, told the AP.

Subway had hoped the name would help the product stand out from competitors.

But some customers on Twitter still seemed pretty confused.