Southern Comfort's New Campaign Involves A Dude In A Speedo Giving Weather Reports [THE BRIEF]

Laura StamplerJan 17, 2013, 19:29 IST

Good morning, AdLand. Here's what you need to know today:

Wieden + Kennedy is known for its quirky campaigns — it is the shop that does Old Spice's work, after all. But its new campaign for Southern Comfort is a little strange. It's basically a Speedo-wearing, tan guy who gives weather reports for cities around the world. Go to ComfortableWeatherGuy.com, and he'll show up in front of a backdrop of your city in its current weather condition.The tagline: Whatever's comfortable.

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Previously on Business Insider Advertising:

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Southern Comfort's New Campaign Involves A Dude In A Speedo Giving Weather Reports [THE BRIEF]