Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

SORRELL: Publicis' Acquisition Of Sapient 'Looks Like The Behavior Of A Jilted Lover'

Lara O'ReillyNov 3, 2014, 13:15 IST

Sir Martin Sorrell, the chief executive of the world's biggest advertising agency holding group WPP, has reacted quickly to the news this Monday morning that rival Publicis Groupe is acquiring digital advertising company Sapient for $3.7 billion.

He told Business Insider: "It looks like the behavior of a jilted lover. Christmas came early for Sapient shareholders."

Sorrell is presumably referring to Publicis failed $35 billion merger with Omnicom, which was due to create the world's largest advertising group, overtaking WPP, but which collapsed in May this year.

Sorrell is currently traveling and could not be reached for further clarification, but this story will be updated when he sends an additional response.

This story is developing, please click here to refresh the page.