SodaStream Is Coming Back To The Super Bowl With Another Ad Targeting Coke And Pepsi [THE BRIEF]
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At-home soda-making machine SodaStream will return to the Super Bowl this year with another ad targeting industry giants Coca-Cola and Pepsi. The first ad it pitched last year was refused by CBS, reportedly for being too much of a direct attack on Coke and Pepsi. But got 5 million views on YouTube from the ensuing controversy. Here's last year's rejected spot:
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Previously on Business Insider Advertising: