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Sarah McLachlan Presents The Demonic Star Of Audi's Upcoming Super Bowl Ad In A New Teaser

Jan 23, 2014, 22:15 IST

Volkswagen's luxury brand Audi had a big hit with last year's Super Bowl commercial, a stylish but relatively realistic story of a shy teenager stealing a kiss from the Prom King's hot date at the dance. The resulting black eye was worth it, as he triumphantly drove home in his borrowed S6.

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Judging from the new teasers, this year's ad will be coming from a completely opposite angle. Here we present the star of the upcoming commercial, the demonic Doberman-Chihuahua hybrid, the "Doberhuahua":

YouTube/Audi

Here's the first teaser, which promises that "something scary is coming" on Feb. 2, the day of Super Bowl XLVIII:

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And in the latest teaser, Sarah McLachlan implores viewers to respect the Doberhuahua. Even people who are not fans of McLachlan's music likely know her from the heartrending anti-animal cruelty commercials, which this video is parodying:

The San Francisco agency Venables Bell & Partners has returned to produce its seventh straight Super Bowl ad for Audi. The 60-second commercial will air during the first in-game break of the third quarter, which is traditionally one of the most-watched spots of the entire game.

Audi will be showcasing its entry-level sedan, the A3.

Audi is the second-largest luxury vehicle company, after a tremendously successful rebranding over the past few years that largely targets young adults buying their first nice car.

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