Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Samsung Has Gone All Out With Special Effects In Its New Smart TV Ads

Jim EdwardsApr 1, 2013, 19:18 IST

Samsung / YouTubePause!Samsung didn't spare the production budget on its new campaign for its line of Smart TVs.

Three new commercials use special effects worthy of the movie "Inception" to promote the idea that viewers can control the universe — or at least the universe inside their TV — with simple hand gestures or voice commands.

The campaign comes from ad agency CHI & Partners, London.

This one features an epic mix 'n' match of costume dramas: