Ronald McDonald Stars In Ad ... For Taco Bell [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Taco Bell has a clever new ad from Deutsch LA that uses real people named Ronald McDonald to tout its new breakfast menu. The company gathered 25 people from around the country with the name to declare their love for Taco Bell breakfast. Toward the end, a small text bar at the bottom reads "These Ronald McDonalds are not affiliated with McDonald's Corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it."
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Previously on Business Insider Advertising:
- 13 Fast Food Items That Look Nothing Like Advertised
- AOL Has Figured Out How To Replace Its Dying Subscription Business With Advertising
- Marketers Aren't Paying Enough Attention To The Benefits Of Joining Social Networks Early