Procter & Gamble Wants To Take More Time To Pay Its Ad Agencies [THE BRIEF]
Old Spice/YouTubeGood morning, AdLand. Here's what you need to know today:
Ad Age reports that P&G is going to take more time than usual to pay agencies. The massive advertiser is allegedly going to increase its agency payment schedule from 45 to 75 days. Payment periods have become stretched further and further across the board. According to AdAge, Johnson & Johnson pays shops 45 days after the end of the month it gets the bill (meaning the maximum would be 75 days), and Anheuser-Busch InBev can take up to 120 days.
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Adweek talks to Bruce Greenwood, director of "And Now A Word From Our Sponsor." The film is about an ad man who can only speak in slogans.
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Ogilvy PR cut employees in D.C. because of tightened federal government spending.
Some modern brands are playing up the nostalgia card to bring in consumers.
Previously on Business Insider Advertising:
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- Audi Made An Android App That Saves Your Battery Life
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- Mobile Advertisers Are Being Way Too Complacent
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- How eBay Worked With The FBI To Put Its Top Affiliate Marketers In Prison
- APOLOGIES WORK: Why JCPenney Is Using Domino Pizza's 'We Suck And We Admit It' Strategy
- Lowe's Uses Vine For Simple Lifehacks And It's Absolutely Brilliant