Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

PR Legend Dan Edelman Dies

Laura StamplerJan 16, 2013, 00:12 IST

YouTubeDan Edelman — the man who built a small PR firm, eponymously-named Edelman, in 1952 that grew to the 4,500 employee, 65 city behemoth it is today — died of heart failure this morning. He was 92 years old.

A pioneer in the industry, Edelman moved to Chicago after fighting in World War II to do PR for a hair care company. By 1952, he started his own rapidly expanding firm.

Edelman helped make many famous brands household names. The company represented Finland (which eventually knighted the PR pioneer in 1978), the Concorde airliner, CBS, Sara Lee, and KFC. It also created Butterball's Turkey Talk Line.

Even though he retired in 1996, Edelman is still in the family. Richard Edelman, Dan's son, currently runs the firm.