+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Peggy was not alone: These famous ads were all created by women of the 'Mad Men' era

Apr 14, 2015, 13:32 IST

While men certainly made up most of the advertisers on Madison Avenue in the 1960s, some of the most famous campaigns from the "Mad Men" era of advertising were actually created by female copywriters. In real life, Peggy Olson, the underappreciated copywriter on "Mad Men," would have been less lonely than her TV character.

Advertisement

Many of the ads were for soaps and beauty products, but some were for cars and other products that did not fall into the traditionally female beauty and domestic categories.

And one of the first ads that used sex appeal as a selling device - for Woodbury Facial Soap - was created by Helen Lansdowne Resor at JWT in 1910.

This post was originally compiled by Laura Stampler.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article