Oxygen Is Having A Complete Social Media Failure Over New Show 'All My Babies' Mamas' [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Everyone hates the idea of Oxygen's "All My Babies Mamas," which centers around a rapper's relationship with the 10 women who mothered his 12 children. And Ad Age is calling the network out for failing to respond to a 36,000 signature and counting Change.org petition, over 100 angry Facebook posts on its page, and thousands of angry Tweets. Ignoring a social media outcry doesn't make problems go away. Pretty bad marketing move, Oxygen.
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Previously on Business Insider Advertising:
- This Artist's Photos Of Himself Falling Off Things Are Utterly Compelling
- 10 Brands With Huge Credibility Issues In 2013
- How Money-Losing Pandora Could Become Profitable ... If It Wanted To
- The 20 Most Viral Super Bowl Ads Of All Time
- It Turns Out That 'The Walking Dead' Super Bowl Ad Is Actually For Time Warner Cable
- Bud Light's Ad Chief Tells Us About The Inspiration Behind His Super Bowl Spots