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Oxygen Is Having A Complete Social Media Failure Over New Show 'All My Babies' Mamas' [THE BRIEF]

Jan 14, 2013, 19:17 IST

Good morning, AdLand. Here's what you need to know today:

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Everyone hates the idea of Oxygen's "All My Babies Mamas," which centers around a rapper's relationship with the 10 women who mothered his 12 children. And Ad Age is calling the network out for failing to respond to a 36,000 signature and counting Change.org petition, over 100 angry Facebook posts on its page, and thousands of angry Tweets. Ignoring a social media outcry doesn't make problems go away. Pretty bad marketing move, Oxygen.

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Real Media Group, a unit of 24/7 Media, hired Danielle Andrews to be an account executive on its technology sales team. She was previously at OpenX.

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Check out former CCO/joint managing partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv Gideon Amichay's Ted Talk on the power of No in the creative process.

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Previously on Business Insider Advertising:

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