+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Online Ads Are Getting Even More Annoying

Jul 8, 2014, 22:40 IST
Online ads are getting more intrusive and equally, more annoying. According to Digiday, a recent study from ad viewability firm Moat projects that "high-impact" ads will increase by about 11 percent from 2013 to 2014. A "high-impact" ad is essentially any big ad you come across online that moves away from the classic banner ad and is designed to elicit more user responses. Digiday suggests that because websites have become more crowded with information, ads need to be bigger and more in-your-face. That way, more people will feel inclined to click on them. Take for example this high-impact, pushdown ad from the LA Times. When you first arrive at the web page this is what you see: Los Angeles Time It appears to be a normal banner ad, but suddenly, the ad expands or drops down: Los Angeles Times It takes up roughly half of the web page and hopefully (for advertisers and brands) visitors of the site will click on the ad before navigating elsewhere. This Hollywood Suit ad isn't particularly intrusive when you're on the site, but it does get annoying. You want to start reading the headlines or browsing online, but you're distracted, albeit briefly, by the expanding suit ad.

Data gathered from Moat shows that individual publishers including AOL, Forbes, and USA Today are drastically increasing the number of big online ads from last year. AOL, for example, is up from 13 to 212, while Forbes has increased its number from 183 to 269.

Advertisement
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article