Nescafe Makes The Morning Commute A Little Less Lonely With Pop-Up Coffee Mugs [THE BRIEF]

Katie RichardsJul 8, 2014, 18:48 IST

Nescafé wants to bring people together to drink their morning cup of coffee. The company inserted paper pop-up mugs into its advertisements that ran in newspapers in France, according to Adweek. The surprisingly sturdy paper cups are meant to make reading the paper, typically a solitary activity, a little less lonely.

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Nescafe Makes The Morning Commute A Little Less Lonely With Pop-Up Coffee Mugs [THE BRIEF]