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Nationwide's Super Bowl ad about dead kids was a huge buzz kill

Lara O'ReillyFeb 2, 2015, 06:03 IST

It was viewers - not footballs - that were left a tad deflated after watching Nationwide's Super Bowl ad.

The subject? Dead kids

Oof.

Here's the ad:

Many people watching immediately started talking about how depressing the spot was.

Nationwide also aired another ad during the first quarter of the game, this one a little lighter in subject matter. It stars a (not dead) Matt Damon and Mindy Kaling.