MORGAN STANLEY: Facebook's Video Ads Will Generate $1 Billion In 2014 Even Though They Don't Exist Yet [THE BRIEF]
Morgan Stanley released a report estimating that Facebook's highly anticipated video ads, which will play in the news feed, will generate $1 billion in 2014. Note: the video ads don't even exist yet. The report continues that said ads could produce $6.5 billion in 2020.
Carnival Cruises, known for a series of ill-fated voyages, picked Omnicom's PHD to lead its media duties. It had been with Havas Media since 2008.
Edible Arrangements selected The Richards Group as its agency of record.
Hill Holliday hired Graham Ritchie, most recently at Publicis Mojo Group in Australia and New Zealand, as its new chief strategy officer.
The Guardian looks at what Twitter's new retargeting service means for user privacy.
Citibank is optimizing a retargeting campaign so that it can drive up credit card signups in Malaysia.
There are good branded Instagram posts, and there are incredibly boring branded Instagram posts. These are the latter. Yawn.
Young & Rubicam will lead global marketing efforts for the Special Olympics through 2015.
Previously on Business Insider Advertising:
- Watch A Panhandler's Surprising Speech That Ended With Cheers And Chest Bumps
- Jack In The Box Is Making 101 Vines
- A 4-Year-Old Kenyan Fulfilled His Bucket List In This Heartbreaking Video
- The Discovery Channel Is Really Upset About That Dead Shark On A New York Subway
- Reddit CEO Admits The Site Once Bowed To Pressure From Sears
- Tumblr Has New Tools To Help Brands
- There's Something Really Strange About JPMorgan Chase's Digital Ad Review
- AD OF THE DAY: Little Girl Explains The Google Fiber TV Remote With The Help Of An Ostrich