Marshawn Lynch Officially Signs An Endorsement Deal With Skittles

The deal will pay Lynch an undisclosed endorsement fee and include a $10,000 donation to his Fam First Foundation every time he scores a touchdown in the Super Bowl according to ESPN's Darren Rovell.

Skittles could make millions off the deal just from his presence in the Super Bowl.

Here's the statement from ESPN:

"Striking a deal with Lynch still could turn into a bargain for the brand. Last week, media monitoring company Kantar Media told Ad Age that Lynch's presence in the Super Bowl could be worth as much as $5 million to Skittles".

To honor Seattle's "12th man" aka the Seahawks fanbase, Skittles will also auction off a Skittles-covered football helmet and football and a Skittles-covered megaphone per report.

They are also set to release a limited edition "Seattle Mix" of Skittles:

The Seattle fanbase has already fed off of Lynch's Skittles craze with "The Beast" being sold in the stadium starting in the playoffs: