+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

LeBron James Screams His Lungs Out In New Sprite Ad [THE BRIEF]

Oct 16, 2013, 17:57 IST

Good morning, AdLand. Here's what you need to know today:

Advertisement

Sprite released its first commercial under its new agency, Translation, which it asked to handle marketing duties last month after working with it on a handful of campaigns over the years. The spot features a new tagline, "For the Thirsty," and includes LeBron James letting out a primal scream after blocking an opponent in a game of streetball. Check it out here:

JWT New York appointed Deutsch New York group creative director Robert Frost as executive creative director and hired 72andSunny group brand director Sherri Chambers to be its global business director.

Machinima is introducing a second screen app to run on-screen alongside games being played on the new Xbox One, offering gamers explanations of tricky levels and updates on their progress.

Advertisement

Jagermeister named New York-based MRY its digital agency of record.

Hasbro has awarded Grey New York what Adweek is calling "a sizable share" of its global advertising work. Hasbro makes toys for brands that include Transformers, Spider-Man, and Star Wars.

Omnicom CEO John Wren said there were no plans to merge individual agencies when his holding company merges with Publicis Groupe.

Facebook announced new tools to allow marketers to use retargeted advertising within the Facebook mobile app for the first time. The new ad product can be embedded in a website or app to track users back to Facebook on mobile or desktop.

Nike's Converse brand is conducting a review to find a media buying and planning agency.

Advertisement

Previously on Business Insider Advertising:

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article