+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

JCPenney Has Chosen A New Ad Agency [THE BRIEF]

Apr 25, 2013, 18:24 IST

Reuters/Natalie BehringJCPenney — under the purview of Sergio Zyman — has chosen Y&R New York as its new lead agency. The troubled retailer parted ways with Saatchi & Saatchi a couple of years ago to work with Mother, New York, and Peterson Milla Hooks until now.

Advertisement

Danone Groupe has put its $1.47 billion global media business into review. Havas Worldwide is the incumbent.

Actors in commercials will get a 6% pay raise, Ad Age says.

Ad industry gets blasted in Senate for dragging feet on Do Not Track.

P&G will hike its marketing spending this year.

Advertisement

Barton F. Graph 9000 used a banner-towing plane to announce three creative hires.

Reuters does a deep dive on Amazon's new ad network.

Urban Outfitters, one of the earliest adopters of Vine, is producing a whole campaign around the Twitter video product.

Previously on Business Insider:

Advertisement
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article