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J. Crew Brought Back A Vintage Swimsuit After A Customer Wrote An Open Letter

Apr 17, 2014, 00:06 IST

J. Crew has brought back a vintage swimsuit after a writer penned an impassioned plea for its return, according to AdWeek.

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Last year, Jenni Avins wrote an open letter published by New York Magazine's The Cut blog.

"It's that simple, sexy, and sporty suit with straight, tank-top-style shoulder straps that swoop like the letter U, dipping seductively in the back to the area just above my waist," Avins wrote. "These swimsuits filled the drawer I shared with my older sister in the nineties, and I took them for granted."

Avins' piece sparked other customers saying they missed the swimsuit.

In response, J. Crew just took out an ad in New York Magazine with a message from Creative Director Jenna Lyons.

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J. Crew via Adweek


The swimsuit is available for pre-order and costs $88.

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