Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Ikea's New Ad Puts A Twist On The Traditional Family Tree

Ashley LutzMay 14, 2014, 23:36 IST

Ikea's new German ad puts a twist on the traditional family tree.

The campaign shows Ikea furniture between generations with the tagline "where family starts," according to AdWeek.

The series of advertisements are based on the fact that more than 10% of Europeans are reportedly conceived on Ikea beds.

Here's one of the ads from the campaign.

Ikea via AdWeek

And yes, that's a washing machine near the bottom.