+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

How They Paint Those Giant Ads On New York's Biggest Buildings [THE BRIEF]

Apr 17, 2014, 18:46 IST

Good morning, AdLand. Here's what you need to know today:

Advertisement

Vocativ made a fun 4-minute documentary about "Wall Dogs," the men and women who chain themselves to tall buildings in New York City via harness in order to paint them with advertisements.

In its first quarter earnings Google reported revenue of $15.4 billion and earnings per share of $6.27, missing estimates on both its top and bottom lines. The company's cost-per-click was down 9% this past quarter.

Adweek looks at the success actors Patrick Stewart and Ian McKellen had building excitement for their Broadway performances of No Man's Land and Waiting For Godot via social media. The pair posted images of themselves palling around and generated more than 600 million impressions across Facebook, Instagram, and Twitter.

Advertisement

Home automation company Vivint has awarded its creative and strategic duties to Deutsch L.A.

The Marketing Store hired former MRM executive planning director Ben Felton to be its new chief strategic officer.

Engagement advertising company true[X] announced it has added three new board members: former Microsoft CMO Mich Matthews, 21st Century Fox Co-COO James Murdoch, and former AOL chairman and current venture capitalist Jonathan Miller.

Ad Age looks at Budweiser's decision to expand the annual Made in America music festival, held annually in Philadelphia, to include a second venue in Los Angeles. The brand faces a challenge in the California market from Mexican beers like Corona and Modelo, both of which are imported to the U.S. by rival Constellation Brands.

Reckitt Benckiser has put the creative account for its Mucinex brand up for review.

Advertisement

Previously on Business Insider Advertising:

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article